Period of Change: Break the Menstruation Taboo


Awareness campaign to promote sanitary pads 'Saafkins' for girls & women in rural India.

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The project aims to educate young girls & women to adopt menstrual hygienic practices. Sanitary napkin- Saafkin, aims to reduce their problems and promote a hygienic approach towards a dignified living. It will be introduced to the communities in 12 clusters of Shivaji Nagar, Govandi (Mumbai). In addition, the volunteers will also motivate the community and educate them on taboo topics like sex education and menstrual hygiene.

Why talk about menstruation in hushed tones? Let’s break the menstruation taboo. Even after years of modernisation, menstruation is still considered a taboo in our society. This natural phenomenon is always surrounded by myths which make the life of women unnecessarily terrible. Such menstruation taboos prevailing in our societies, don't let young girls and women share their problems openly. In the rural areas, girls and women are forced to use reusable cloth which results in unhygienic conditions for them. Lack of sanitary products coupled with poor sanitation is the major reason for a high rate of school dropouts among girls.

It is stifling to see that even in the 21st century, women around the world, are still struggling to overcome these ignorant attitudes and prejudices that surround this natural phenomenon. This project under Apnalaya is a major breakthrough in solving myths and breaking taboos related to menstruation. 60 girls are selected to work as volunteers and popularise Sanitary pads "Saafkins" across 12 slum clusters. These girls draw a nominal stipend and work as dedicated volunteers to spread awareness about menstrual hygiene. With support from the Apnalaya staff, the volunteers engage young girls and their parents to educate them on menstrual health & sanitation.

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